Tv advertising commercials (cheers)
What is alarming to the TV industry is the fact that teen viewing has dropped off tremendously while they are spending much more time online than the average viewer is. One of the bright spots for TV advertising is the increase in prime-time advertising spending, that particular allocation has increased over the last 10 years while viewers have dropped over 50%. Advertisers are now getting smarter with targeted advertising, program sponsorship as well interactive advertising that is on the rise. They are also seeking commercial ratings rather than just program rating to better measure the effectiveness of their campaigns.
The key to successful advertising on TV seems to be its ability to adapt to the changing viewing habits and new technologies that have emerged over the last 5 years. The changing landscape does require rethinking the traditional TV advertisement by the networks as well as the advertisers. We should expect to see new and innovative ways for the advertisers to get their message out to the viewing public regardless of where they do their viewing.
